In this course, students will learn proven pricing methods to assist them with defining the structure, routines, and pricing culture within their organization(The Problem). Students will learn to track pricing decisions from business strategy through pricing strategy, market pricing, and price variance policy to price execution, including new offering development, the sales strategy, and navigating international markets (The Solution).

Learning Objectives

1. Use value-based pricing paradigm to drive pricing decisions across the organization
2. Drive pricing decisions into new-offering development to improve market acceptance and price capture on innovation from the moment of launch through maturity
3. Transform the relationship between sales and pricing toward a mutually constructive goal of capturing profitable customers
4. Utilize contextualization to appropriately set prices in international markets and construct successful market-entry strategies
5. Define the structure, routines, and culture of the organization to drive value-based pricing orientation throughout all decisions that impact price capture
6. Gauge the appropriate price response to a competitive threat
7. Design your pricing council and pricing organization